Demand driven sustainability
We are contributing to the UN SDG targets by establishing a corporate demand for SDGs among our partners. Since we outsource our production and logistics, our access is indirect, but we can still achieve our objectives. Perhaps with an even greater impact, as we also influence our partners’ network, setting an example of creating value through design and branding to promote higher quality and sustainability in production.
ColorCable collaborates with ‘Offset My Life,’ a Danish organization for carbon offsetting. You can choose tree planting or renewable energy projects to fully compensate for our expected 50-ton CO2 footprint in 2023.
Incorporating a customer-centric design approach, we’ve engaged European and Chinese manufacturers, urging them to embrace sustainable production utilizing recycled materials. Our focus hasn’t been on finding manufacturers already committed to this cause but on those eager to embark on the sustainable production journey. Our strategy involves a phased approach – we initiated with 30% recycled materials for the first production, increased it to 60% for the second phase, and set our sights on an ambitious 90% target for the third horizon. While 90% might not be feasible yet, we’re actively working to drive that change. To showcase the possibilities, we draw inspiration from our design studio ARDE, creators of the Nova Sea chair, crafted from an impressive 96% ocean plastic.
Our sub-suppliers for logistics are currently in competition for sustainable logistics services. Emission-free city deliveries represent a rapidly evolving trend in the market, and our purchasing decisions can contribute to its growth. Additionally, we are actively advocating for the most environmentally friendly solution to transport our products from the factory in China to our warehouse in Brøndby. Although this transformation is proceeding slower, it remains an area where our demand carries influence: no planes, no trains, only shipping.